How do I run a paid Coffee Club?

A Coffee Club is a subscription for your regulars: a monthly fee for a coffee a day and a few small extras.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. A coffee every day. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a regular coffee”. Under When it repeats, repeat every 1 week and pick every day you open. Under How long they have, choose Custom… and 1 day.
6. The Friday pastry. Press Add another standing offer. Choose Free item, “a pastry”, repeat every week on F only, with Custom… and 1 day.
7. The seasonal upgrade. Add another standing offer the same way: a Free item such as “an upgrade to this season’s drink”, on the one day you choose.
8. The guest coffee day. Add one more: a Free item, “a regular coffee for a friend”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Use Custom… and 1 day. Press Save.
9. Alternative milk. Press Club perks in the menu, then Add a perk, with a Heading such as “No charge for oat or other alternative milks”. Press Done, then Save.

What members get

A fresh coffee on their pass every day you open, gone at midnight if unused, plus the Friday pastry, the seasonal upgrade, a monthly coffee for a friend and free alternative milk.

Members with your pass in their wallet get a notification about the first coffee. Others hear by email where they gave an address, or by text if you’ve ticked Text. After that, each day’s coffee appears on the pass quietly, so nobody is pinged every morning. The Friday pastry and the other extras are announced each time they arrive. See How do my members hear about an automated offer?

If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass: today’s coffee and any extras show ready to give. If a payment hasn’t gone through, you’ll see Membership paused. Don’t give paid perks until the member sorts it from their own pass. Alternative milk is a Club perk, listed under Club perks when you scan: just don’t charge for it.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Coffee Club on our inspiration page
• What does a member’s Membership status mean?
• Which kind of offer should I use?