How do I run a Wine Club?

A Wine Club gives the people who read the back label a reason to keep coming back.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly bottle. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a selected bottle”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
6. The member bottle price. Press Flat ongoing benefit in the menu. Choose Set price, with “a bottle from our rotating take-home list” in What they get and your price in What they pay. Press Save.
7. A monthly tasting flight. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “a tasting flight”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then Third and your day, so it lands on a different week to the bottle. Custom… 30 days. Press Save.
8. A new list preview. Press Club perks in the menu, then Add a perk, with a Heading such as “See new wines and limited allocations before general release”. Press Done. Send the actual preview from Broadcasts → Write something.
9. A guest tasting night. Press Add a perk, with a Heading such as “Bring a guest to selected tastings at your member rate”. Press Done, then Save. Announce the evening from Broadcasts → Write something.

What members get

A selected bottle and a tasting flight each month, a permanent member price on a rotating take-home list, first word on new wines, and the chance to bring a guest to tastings. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly bottle and flight; the take-home price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. List previews and guest tastings are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Wine Club on our inspiration page
• Bottle Club
• Which kind of offer should I use?