How do I run a Baker's First Dibs?

Baker’s First Dibs gives your regulars a reason to check their pass before the cabinet gets raided. It’s built entirely from Club perks and the odd message, in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Tomorrow’s bake list. Press Club perks in the menu, then Add a perk. Write a Heading such as “Hear about tomorrow’s bakes first.” Press Done. Each evening, open Broadcasts → Write something, choose Just a message, and list what’s coming out.
2. Limited bake pre-order. Press Add a perk again, with a Heading such as “Reserve a small-run bake before it sells out.” Under Call to action, choose Phone or Link, pointing at however you take pre-orders, and set the Button label. Press Done.
3. Saturday loaf hold. Press Add a perk, with a Heading such as “Ask us to hold a loaf for Saturday.” Choose Phone or Text for the Call to action. Press Done.
4. Seasonal collection first dibs. Press Add a perk, with a Heading such as “First access to our Christmas and Easter bakes.” Press Done, then Save. When a seasonal range is ready, send a message from Broadcasts → Write something so members know it’s theirs before anyone else hears.

What members get

Four Club perks under What members get, plus a message whenever there’s a fresh bake list, a new seasonal range, or anything else worth knowing first.

What your staff need to know

Nothing here is redeemed at the counter. All four show under Club perks when you scan a member’s pass, so you can honour a pre-order or a held loaf without looking for an offer to give. Take pre-orders and holds the way you always have — by phone, text or whichever Call to action you chose.

How you’ll know it’s working

Club perks don’t carry a claim count. Watch Members for growth, and open Broadcasts, then the Sent tab, to see how many people each bake list or seasonal alert actually reached.

Related

• Baker’s First Dibs on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?