How do I run a Founders Club?

A Founders Club gives your earliest supporters a status that still means something after opening week.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The founders’ price. In What members get, press Flat ongoing benefit. Choose Set price, with your signature food or drink item in What they get and your founders’ price in What they pay. Press Save.
6. An opening-month inclusion. Press Treats that keep coming in the menu, and make the food or drink benefit for founders the first step after the welcome perk, so it arrives in their first weeks. Press Save.
7. A booking head start. Press Club perks in the menu, then Add a perk, with a Heading such as “Earlier access to bookings and events”, and a Link or Phone call to action. Press Done.
8. Founder recognition. Press Add a perk, with a Heading such as “You’re one of our founding members”. Add an image if you like. Press Done.
9. A quarterly founders event. Press Add a perk, with a Heading such as “Priority access to founder-member gatherings”, and a Calendar call to action. Press Done, then Save. Send the invite itself each quarter from Broadcasts → Write something.

What members get

A founders’ price on your signature item, a benefit in their opening month, earlier access to bookings, recognition as a founding member, and priority for founder gatherings. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The founders’ price applies every visit — scan the member’s pass to see it. The opening-month treat shows on the pass in the weeks after they join. If payment hasn’t gone through, you’ll see Membership paused. Booking priority, recognition and gathering priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Founders Club on our inspiration page

• Which kind of offer should I use?