How do I run a Taproom Membership?

Taprooms are already halfway to a membership model, because the audience cares about what is pouring next.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The core pint price. In What members get, press Flat ongoing benefit. Choose Set price, with “the taproom’s core beer” in What they get and your price in What they pay. Press Save.
6. The monthly tasting pour. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “a tasting pour or flight”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
7. New keg first pour. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear first when a new or limited keg goes on”. Press Done, then Save. Send the actual news from Broadcasts → Write something.
8. A take-home fill price. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price, with “a growler or takeaway fill” and your price. Tick every day you open under When it repeats, and Custom… 1 day. Press Save.
9. Brewery event priority. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Early access to tap takeovers, brewer talks and ticketed sessions”, and a Calendar or Link call to action. Press Done, then Save.
10. A guest flight night. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “a tasting flight for a friend, at your member rate”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 1 day. Press Save.

What members get

A member price on the core beer every visit, a tasting pour each month, a fixed price on takeaway fills, first word on new kegs, priority for brewery events, and one guest flight a month. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The core pint price applies every visit — scan the member’s pass to see it, along with the tasting pour, fill price and any guest flight when due. If payment hasn’t gone through, you’ll see Membership paused. Keg alerts and event priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Taproom Membership on our inspiration page
• Taproom Club
• Beer Club
• Which kind of offer should I use?