How do I run a Summer Club?

Give the sunny months their own membership, and let it fade back to your normal offers once the coats come out again.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The garden drink price. In Your club, under What members get, press Weekly & monthly offers. Choose Same every time, then % off: type a percentage in Percentage and “a selected summer drink” in On. Under When it repeats, set Repeat every to 1 week and pick every day you open. Under How long they have, choose Custom… and 1 day.
2. The summer sharing plate. Press Add another standing offer. Choose Same every time, then Set price on a seasonal sharing plate, on the same schedule. Press Save.
3. Sunny-table priority. Press Club perks in the menu, then Add a perk, with a Heading such as “Earlier access to our outdoor tables”. Press Done, then Save.
4. Hot-day alerts. On a good-weather day, open Broadcasts → Write something to tell members about extended garden hours, live music or last-minute availability.

What members get

The summer drink price and a sharing plate on their pass all season, first access to outdoor tables, and a message when the weather’s good enough to make the most of it.

What your staff need to know

Both standing offers show ready to give while the season’s switched on. Table priority is a Club perk with nothing to redeem. When the weather turns, that’s your cue to send the hot-day alert.

How you’ll know it’s working

The Weekly & monthly offers card shows how many of its offers were claimed this month. Turn its switch off once summer’s over — see How do I add, change or turn off an offer?

Related

• Summer Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?