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How do I run a Sneak Peek Club?

Add Club perks in Your club for tomorrow's bake preview and early access to reserve limited bakes, a claimable tasting bite sent from Broadcasts during a defined window, and first dibs on seasonal ranges.

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Last checked 10 October 2026

A Sneak Peek Club lets members see, taste or reserve the new thing before it reaches the counter. It’s built from Club perks and an occasional claimable sample, in Your club, under What members get.

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

  1. Tomorrow’s bake preview. Press Club perks in the menu, then Add a perk. Write a Heading such as “See upcoming specials before they reach the counter.” Press Done. Send tomorrow’s preview from Broadcasts → Write something each evening.
  2. Limited-bake reserve. Press Add a perk, with a Heading such as “Reserve a small-run bake early.” Under Call to action, choose Phone or Link. Press Done, then Save.
  3. Tasting bite. During a preview window, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Under Kind of offer, choose Free item, and write “a sample of a new bake” under The free item. Set Until to the end of the window and press Create and attach, then choose Everyone under Who gets it.
  4. Seasonal range first dibs. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Holiday and seasonal ranges, open to you before public sale.” Press Done, then Save. Send a message from Broadcasts → Write something when each range is ready.

A preview of tomorrow’s specials, early access to reserve limited bakes, a free tasting bite during preview windows, and first dibs on seasonal ranges.

The bake preview, reserve and seasonal alert are Club perks, listed under Club perks when you scan — honour the reservation. The tasting bite is a real claimable offer while its window is open.

Open Broadcasts, then the Sent tab, to see how many people each preview reached and, for the tasting bite, how many claimed it.