How do I run a New Neighbours Club?

Moving house gives people an immediate need for new local favourites. A New Neighbours Club puts you in the running from day one. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The new-neighbour welcome drink. Press Welcome perk in the menu. Choose Free item, with “a house drink or soft alternative”. This goes to every member once, the moment they join. Press Save.
2. Neighbourhood supper price. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a simple two-course menu”.
3. Under When it can be used, press Add limits. Tick your midweek days, press Save limits, then Save.
4. Local favourites list. Press Club perks in the menu, then Add a perk. Write a Heading such as “Our most popular dishes, events and local tips”. Leave Call to action as None. Press Done.
5. Meet-the-neighbours nights. Press Add a perk again, with a Heading such as “Occasional relaxed evenings for local members”. Press Done, then Save.

What members get

A drink on the house when they join, a fixed price on a midweek two-course menu, a list of local favourites and tips, and an invitation to the occasional meet-the-neighbours evening.

What your staff need to know

Scan the pass: a new member’s welcome drink shows ready the first time they visit, and the midweek menu shows in its hours. The favourites list and social nights are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

The Welcome perk card on What members get shows how many new members have claimed it. The Flat ongoing benefit card shows midweek menu claims for the month.

Related

• New Neighbours Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?