How do I run a Cocktail Club?

A Cocktail Club gives regulars access to the bits bartenders actually enjoy making.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly house cocktail. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a house cocktail or alcohol-free equivalent”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. The member cocktail price. Press Flat ongoing benefit in the menu. Choose Set price, with “a rotating house serve” in What they get and your price in What they pay. Press Save. Swap the wording whenever the serve changes.
7. A changing off-menu cocktail. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Free item, with “a changing members-only cocktail”. Tick every day you open under When it repeats, and Custom… 1 day. Press Save.
8. Masterclass priority. Press Club perks in the menu, then Add a perk, with a Heading such as “Early access to cocktail classes and tasting nights”, and a Link or Calendar call to action. Press Done, then Save.
9. A guest cocktail night. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “a cocktail for a friend”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 1 day. Press Save.

What members get

A monthly house cocktail, a permanent member price on a rotating serve, a changing members-only cocktail every day, first word on classes, and one cocktail a month for a friend. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass: the monthly cocktail, the off-menu serve and the guest treat show ready when due; the member price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. Masterclass priority is a Club perk, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Cocktail Club on our inspiration page
• Margarita Club
• Martini Club
• Which kind of offer should I use?