How do I run a Neighbourhood Club?

Your best local customers are often the ones who can walk home. A Neighbourhood Club is a way of saying so. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The locals’ pint. Press Flat ongoing benefit in the menu. Choose Set price or % off on “one rotating draught beer or house lager”. Press Save.
2. The neighbourhood supper. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price, with “a simple members-only supper menu” in What they get. Under When it repeats, set Repeat every to 1 month, choose your quieter weekday, and use Custom… and 1 day under How long they have. Press Save.
3. The Sunday paper table. Press Club perks in the menu, then Add a perk. Write a Heading such as “A handful of relaxed Sunday tables kept for members”. Press Done, then Save.
4. The local noticeboard. For pub events, local happenings or a last-minute table, open Broadcasts → Write something, choose Just a message, and send it to members.

What members get

A member price on one rotating pint every visit, a supper menu once a month, a table kept back on Sunday, and a message whenever there’s something local worth knowing.

What your staff need to know

Scan the pass: the pint price shows ready every visit, and the supper menu shows on the day it lands. The Sunday table is a Club perk, listed under Club perks when you scan: keep a couple back.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed the locals’ pint this month.

Related

• Neighbourhood Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?