How do I run a Night Owl Club?

A Night Owl Club gives the last part of the night its own crowd, so there’s a strong second wave after the early drinkers leave. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The nightcap price. Press Weekly & monthly offers in the menu and choose Mix it up. Set it to repeat every week on your late night, such as F.
2. Use Add offer for each nightcap you want to rotate, up to eight: a cocktail, a spirit serve, an alcohol-free one. Make each a Set price, with the club price in What they pay.
3. On each nightcap, press Add limits. Tick your late night only, and set From 10pm and Until 2am. You’ll see The next day beside the end time: it runs past midnight. Press Save limits.
4. Under How long they have, choose Custom… and 2 days, so it still works after midnight. Press Save.
5. The late-night menu. Press Club perks in the menu, then Add a perk. Write a Heading such as “Our late-night menu, just for members” and a Line with the times. Press Done, then Save.
6. Late table alerts. When seats open up, open Broadcasts → Write something. Send Just a message by push, which costs nothing, or text, which uses credits.
7. The midnight snack. On the nights you want it, open Broadcasts → Write something and choose Something to claim, then Pick or make an offer → Make a new offer, with a Free item or Set price snack. Offers you send this way can’t be limited to hours, so give it an end date of the next day, then press Create and attach.

What members get

A different nightcap at the club price each week on your late night, a late-night menu that’s theirs, a heads-up when a table frees up, and the odd midnight snack. The nightcap shows the hours it works.

What your staff need to know

Scan the member’s pass. On your late night from 10pm, this week’s nightcap shows ready to give. The late-night menu is a Club perk, listed under Club perks when you scan: nothing to redeem, just serve members from it.

How you’ll know it’s working

Broadcasts shows how many members claimed each snack offer you sent. The Weekly & monthly offers card shows how many claimed the nightcap this month.

Related

• Night Owl Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?