How do I run a House Club?

A paid House Club works when it feels like belonging to the house, not buying discounts.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The house pint price. In What members get, press Flat ongoing benefit. Choose Set price, with “our house pint” in What they get and your price in What they pay. Press Save.
6. The monthly bar snack. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “a bar snack”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
7. A members’ table. Press Club perks in the menu, then Add a perk, with a Heading such as “A table kept for members on selected nights”, and a Phone or Link call to action. Press Done.
8. Sunday roast booking priority. Press Add a perk, with a Heading such as “Book Sunday tables before general release”, and a Link call to action. Press Done, then Save.
9. A guest pint. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “a house pint for a friend”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 1 day. Press Save.
10. Pub events first dibs. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Early access to quizzes, tastings and special events”. Press Done, then Save. Send the actual invites from Broadcasts → Write something.

What members get

A member price on the house pint every visit, a bar snack each month, a members’ table on selected nights, priority for Sunday roast bookings, a monthly pint for a friend, and first word on events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The house pint price applies every visit — scan the member’s pass to see it, along with the bar snack and any guest pint when due. If payment hasn’t gone through, you’ll see Membership paused. The table, roast priority and event dibs are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• House Club on our inspiration page
• Neighbourhood Membership
• Taproom Club
• Which kind of offer should I use?