How do I run a Race Day Club?

Race days have their own rhythm — quiet before, busy after — on dates that don’t repeat weekly, so write these fresh each time a meeting comes round.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Race-day breakfast. The morning of the meeting, open Broadcasts → Write something. Choose Something to claim, then Pick or make an offer → Make a new offer, then Set price under Kind of offer. Write “a breakfast and a coffee before racing starts” in What they get, and your club price. Set Until to that evening and press Create and attach. Choose Everyone, then send.
2. The winner’s round. Open Broadcasts → Write something again for a Set price bottle, pitcher or round bundle, timed for after racing, with the same Until date.
3. Best-dressed fizz. Open Broadcasts → Write something once more, choose % off and write How much off on a sparkling serve for the afternoon.
4. Post-race table. Press Club perks in the menu, then Add a perk, with a Heading such as “Priority tables once the last race finishes”. Press Done, then Save.

What members get

A race-day breakfast, a winner’s round after racing and a sparkling afternoon serve, each on their pass for the day, plus priority on tables once the last race finishes.

What your staff need to know

Each offer shows ready to give until its Until date, then disappears on its own. Post-race table priority is a Club perk with nothing to redeem: hold a table when members turn up after the last race.

How you’ll know it’s working

Open Broadcasts, then the Sent tab. Each message shows how many it reached and, if it had an offer, how many used it.

Related

• Race Day Club on our inspiration page
• How do I send something to my members?
• How do I see how my message did?