How do I run an Early Birds Club?

An Early Birds Club rewards the customers who are already up before everyone else. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Breakfast before nine. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a fixed breakfast item and a hot drink”. In What they pay, enter your club price.
2. Under When it can be used, press Add limits. Tick the days you open for breakfast, set From to your opening time and Until to 9am. Press Save limits, then Save.
3. The pastry upgrade. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “your Early Birds breakfast with a pastry added” in What they get, and a small extra amount in What they pay.
4. Under When it repeats, set Repeat every to 1 week and tick every day you open. Add the same before-9am limits, and under How long they have, choose Custom… and 1 day. Press Save.
5. The first coffee size-up. Press Club perks in the menu, then Add a perk. Write a Heading such as “Free size upgrade on your first hot drink before 9am”. Press Done.
6. The morning table. Press Add a perk again, with a Heading such as “A few easy tables kept for early regulars”. Press Done, then Save.

What members get

A fixed-price breakfast and hot drink before 9am, the option to add a pastry for a little more, a free size upgrade on that first drink, and an easier table in the early rush.

What your staff need to know

Scan the member’s pass. Before 9am, the breakfast offer shows ready to give, with the pastry upgrade alongside it. The size-up and the table are Club perks, listed under Club perks when you scan: nothing to redeem, just make the drink a size bigger and keep a table back.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed breakfast this month, and the Weekly & monthly offers card shows the pastry upgrade separately.

Related

• Early Birds Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?