How do I run a Supporters Club?

A Supporters Club gives fans somewhere that clearly understands the match matters. Build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The supporters’ pint. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write your house beer or a named soft alternative. In What they pay, enter your member price. Matchdays move around, so leave the day limits off — it’s usable every visit. Press Save.
2. Big-game table release. Press Club perks in the menu, then Add a perk. Write a Heading such as “Good-view tables released to members first”. Under Call to action, choose Phone or Link. Press Done.
3. Half-time food. Add another perk with a Heading such as “Pre-order a snack or pizza for half-time”. Under Call to action, choose Link or Phone, pointing to your own ordering page or number. Press Done, then Save.
4. Away-game breakfast. Ahead of an away match morning, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Make an early breakfast offer with an end date of that morning, and press Create and attach.

What members get

Their pint or soft alternative at member price on every visit, first look at good-view tables before major fixtures, an easy way to pre-order half-time food, and an away-day breakfast when one’s sent.

What your staff need to know

Scan the pass: the pint shows ready every time. The table release and half-time pre-order are Club perks, listed under Club perks when you scan — nothing to redeem, just honour the booking or the order. The breakfast offer only shows around the date it was sent.

How you’ll know it’s working

The Flat ongoing benefit card shows how many members claimed their pint this month. Check Broadcasts → Sent to see how many it reached and how many used it.

Related

• Supporters Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?