How do I run a Cinema Club?

A cinema ticket creates a natural before-or-after occasion for somewhere nearby — a Cinema Club puts you in that gap. Build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Film-night menu. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write your fixed two-course menu. In What they pay, enter your member price. Under When it can be used, press Add limits and set Until to your usual pre-film time. Press Save limits, then Save.
2. Popcorn pudding. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price for a popcorn-inspired dessert. Under When it repeats, set Repeat every to 1 week and pick every day you’re open. Under How long they have, choose Custom… and 1 day, with the same pre-film hours.
3. Late-screen drink. Press Add another standing offer, choose Same every time, then Set price for a selected drink, repeating every day you’re open with a later hours window, since it’s a separate time from the film-night menu. Press Save.
4. Ticket-time table. Press Club perks in the menu, then Add a perk. Write a Heading such as “Priority tables in the run-up to the film”. Under Call to action, choose Phone or Link. Press Done, then Save.

What members get

The two-course menu at member price before the film, a popcorn dessert in the same window, a member-price drink after later screenings, and priority tables in the pre-film rush.

What your staff need to know

Scan the pass: the menu and dessert show ready before showtime, and the drink after later screenings. Table priority is a Club perk, listed under Club perks when you scan — nothing to redeem, just honour the booking.

How you’ll know it’s working

Open a card on What members get and press See how this is doing for how many used it this month.

Related

• Cinema Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?