How do I run a Members' Menu Club?

A members’ menu can make a subscription feel tangible every time somebody opens it.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. Access to the members’ menu. In What members get, press Club perks, then Add a perk, with a Heading such as “Ask for our members’ menu”. Press Done, then Save.
6. The monthly house dish. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “this month’s members’ menu dish, with a drink included”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
7. Priority booking. Open Club perks in the menu again, then press Add a perk, with a Heading such as “First access to peak dates and special dinners”, and a Link or Phone call to action. Press Done.
8. A guest pass night. Press Add a perk, with a Heading such as “Bring a guest onto the members’ menu on selected evenings”. Press Done. Announce the evening itself from Broadcasts → Write something.
9. A subscriber menu preview. Press Add a perk, with a Heading such as “Hear about new dishes before anyone else”. Press Done, then Save. Send the actual preview from Broadcasts → Write something.

What members get

Access to a menu only members see, this month’s house dish with a drink included, priority booking, an occasional guest evening, and first word on new dishes. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly dish. If payment hasn’t gone through, you’ll see Membership paused. Menu access, booking priority, guest nights and previews are all Club perks, listed under Club perks when you scan — ask for the members’ menu without them needing to redeem anything.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Members’ Menu Club on our inspiration page
• Top Table Club
• Which kind of offer should I use?