How do I run a Neighbourhood Membership?

A neighbourhood pub can charge for membership when the benefits feel genuinely local and genuinely useful.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The house drink price. In What members get, press Flat ongoing benefit. Choose Set price, with “your house draught or house drink” in What they get and your price in What they pay. Press Save.
6. The monthly supper. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “a supper”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
7. Sunday table priority. Press Club perks in the menu, then Add a perk, with a Heading such as “Earlier access to Sunday lunch bookings”, and a Link or Phone call to action. Press Done, then Save.
8. Quiz entry. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, “entry to the pub quiz”, repeating weekly on quiz night, with Custom… and 1 day. Press Save.
9. A guest night. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Some nights you can bring a guest to share your house drink price”. Press Done. Let members know when it’s on with a message from Broadcasts → Write something.
10. Members’ events. Press Add a perk, with a Heading such as “Priority for tastings, talks and local socials”. Press Done, then Save. Send the actual invite from Broadcasts → Write something.

What members get

A member price on their house drink every visit, a supper each month, free quiz entry, priority for Sunday tables, and first word on guest nights and local events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The house drink price applies every visit — scan the member’s pass to see it, along with the supper and quiz entry when due. If payment hasn’t gone through, you’ll see Membership paused. Table priority, guest nights and events are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Neighbourhood Membership on our inspiration page
• House Club
• Which kind of offer should I use?