How do I run a Test Kitchen Club?

A Test Kitchen Club is more interesting when there are people waiting to be guinea pigs. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Test dish access. Press Club perks in the menu, then Add a perk. Write a Heading such as “Ask to order a trial dish that’s not on the public menu.” Press Done, then Save.
2. Tasting portion. Press Weekly & monthly offers in the menu, then Add another standing offer. Choose Same every time, then Free item, with “a tasting portion”. Under When it repeats, tick your test-kitchen nights. Under How long they have, choose Custom… and 1 day, then press Save.
3. Prototype menu night. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Priority booking for our prototype menu nights.” Under Call to action, choose Calendar or Link. Press Done.
4. Feedback table. Press Add a perk, with a Heading such as “Tell us what you thought of tonight’s trial dish.” Under Call to action, choose Link to a short feedback form. Press Done, then Save.
5. Chef note. Whenever there’s something to share about what the kitchen is testing, open Broadcasts → Write something, choose Just a message.

What members get

A trial dish for the asking, a free tasting portion on test-kitchen nights, priority booking on prototype menu nights, a way to leave feedback, and the odd note on what’s coming next.

What your staff need to know

Scan the member’s pass. The tasting portion shows ready to give on your test-kitchen nights. Test-dish access, prototype priority and the feedback perk are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

The Weekly & monthly offers card shows how many members claimed the tasting portion this month. Open Broadcasts, then the Sent tab, to see how chef notes land.

Related

• Test Kitchen Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?