How do I run a Freshers Club?

A Freshers Club gets you onto new students’ mental map before they’ve decided where “their place” is. Because Freshers only lasts a few weeks, build it on Weekly & monthly offers, not the Flat ongoing benefit, which never expires and would still be live long after Freshers has ended.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The pizza deal, with a free soft drink. In What members get, press Weekly & monthly offers. Choose Same every time, then Set price. In What they get, write “a pizza or equivalent sharing meal, with a free soft drink”. Set Repeat every to 1 week and tick every day you’re open. Under How long they have, choose Custom… and 1 day.
2. Late-night slice price. Press Add another standing offer, choose Same every time, then £ off or Set price on a selected late-night item. Repeat every week on every open day, with late-hours limits and Custom… and 1 day. Press Save.
3. Society tables. Press Club perks in the menu, then Add a perk with a Heading such as “Priority tables for student groups and societies”. Press Done, then Save.
4. Once it’s saved, switch Weekly & monthly offers off in the menu until Freshers starts. Switch it on that day (it turns both offers on together), and off again once it ends, so nothing outlives the season.

What members get

A fixed-price pizza deal with a free soft drink and a member price on a late-night item, every day through Freshers, plus priority tables for society groups.

What your staff need to know

Scan the member’s pass: both offers show ready to give while Weekly & monthly offers is switched on. Society tables are a Club perk, listed under Club perks — nothing to redeem. If you’re not sure someone’s a new student, ask to see a student ID.

How you’ll know it’s working

While Freshers is on, the Weekly & monthly offers card on What members get shows how many of its offers were claimed this month.

Related

• Freshers Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?