How do I run a Gallery Club?

A Gallery Club gives a partner gallery’s members somewhere to linger before and after a show. Exhibition and private-view dates aren’t fixed weekly, so a couple of the offers get sent as each one comes up, rather than scheduled.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Coffee and culture. In What members get, press Flat ongoing benefit. Choose Set price, write “coffee and cake” in What they get, and set your daytime price. Add daytime-hours limits, then Save limits and Save.
2. The opening-night glass. Ahead of a local exhibition night, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Describe the member price, with an end date of the night itself, and press Create and attach.
3. The private-view supper. For a major private view, send another one-off message the same way, describing the set menu.
4. Artist-talk tables. Press Club perks in the menu, then Add a perk with a Heading such as “Priority booking around talks and exhibition events”. Press Done.
5. Checking membership. Add another perk, Heading “Show your gallery membership with your pass”. Press Done, then Save.
6. Share your join link or QR only with the gallery — through their front desk or mailing list — rather than posting it publicly. Press Start another club if you already run one for everyone else. See How do I add another club?

What members get

A fixed price on coffee and cake any daytime visit, a glass at member price on exhibition nights, a supper on major private views, and priority around talks and events.

What your staff need to know

Scan the member’s pass for the coffee offer, and check the current one-off offer’s end date on an event night. Artist-talk priority is a Club perk, listed under Club perks — check a gallery membership the first time.

How you’ll know it’s working

The Flat ongoing benefit card shows how many members claimed coffee this month. Check the Sent tab on Broadcasts for your event-night messages.

Related

• Gallery Club on our inspiration page
• Which kind of offer should I use?
• How do I add another club?