How do I run a School Run Club?

A School Run Club turns the dash between drop-off and the rest of the day into a small treat for parents near your door. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The school-run coffee. Press Flat ongoing benefit in the menu. Choose Set price, with “a regular hot drink” in What they get and the member price in What they pay.
2. Under When it can be used, press Add limits. Keep Weekdays and set From and Until to drop-off time, such as 8am until 9:30am. Press Save limits, then Save.
3. The kids’ after-school snack. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price, with “a kids’ snack and drink” in What they get and your club price in What they pay.
4. Under When it repeats, set Repeat every to 1 week and pick M, T, W, T and F. Under How long they have, choose Custom… and 1 day. Add weekday limits from 3pm until 4:30pm.
5. The Friday cake stop. Press Add another standing offer. Choose Same every time and Set price, with “a slice of cake and a coffee”. Repeat every week on F only, with Custom… and 1 day, and Friday afternoon limits. Press Save.
6. Babyccino included. Press Club perks in the menu, then Add a perk. Write a Heading such as “A free babyccino with your hot drink” and a Line with the hours. Press Done, then Save.

What members get

Their hot drink at the member price on every school-run morning, a kids’ snack and drink once each school day, cake and coffee at the club price on Fridays, and a babyccino on the house. The offers show the hours they work.

An offer can have one set of hours a day, so the member coffee covers the morning run. Use the after-school snack for the afternoon.

What your staff need to know

Scan the member’s pass. At drop-off, the coffee shows ready to give. After school, the kids’ snack does, once a day. The babyccino is a Club perk, listed under Club perks when you scan: nothing to redeem, just add one when a member orders a hot drink.

How you’ll know it’s working

Each card on What members get shows how many claimed it this month.

Related

• School Run Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?