How do I run a New Menu Club?

A New Menu Club makes a menu change feel like news rather than a PDF update. It’s built from Club perks and a short message, in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Menu preview table. Press Club perks in the menu, then Add a perk. Write a Heading such as “First access to our new-menu preview sittings.” Under Call to action, choose Phone or Link so members can book. Press Done.
2. Preview dish. Press Add a perk, with a Heading such as “Ask us for the new dish before it’s fully on the menu.” Press Done, then Save. Send a message from Broadcasts → Write something once it’s ready to try.
3. Chef note. Whenever there’s something worth explaining about the new dishes, open Broadcasts → Write something, choose Just a message, and write it in your own words.
4. Launch-week table priority. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Priority on tables during launch week.” Press Done, then Save.

What members get

Early access to preview sittings, a new dish to try before everyone else, a short note from the kitchen when it matters, and priority tables during launch week.

What your staff need to know

Nothing here is redeemed at the counter. Preview access, the early dish and launch-week priority all show under Club perks when you scan a member’s pass — just honour the booking or serve the dish.

How you’ll know it’s working

Club perks carry no claim count. Open Broadcasts, then the Sent tab, to see how many people your chef notes reached, and watch Members for growth.

Related

• New Menu Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?