How do I run a Batch Brew Club?

A Batch Brew Club rewards the customers who care what’s on filter, not just what’s fastest. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The batch brew price. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a filter coffee from the batch brew”. In What they pay, enter your member price.
2. Under When it can be used, press Add limits. Under Days it can be used, choose Weekdays. Set From and Until to your morning window, press Save limits, then Save.
3. The free refill. Press Club perks in the menu, then Add a perk. Write a Heading such as “One free batch-brew refill in the morning window”. Press Done.
4. First taste of guest roasts. Press Add a perk again, with a Heading such as “First taste of guest and seasonal filter coffees”. Press Done, then Save. When something new goes on, open Broadcasts → Write something to tell members.

What members get

A member price on filter coffee every weekday morning, one free refill in that window, and first word — and first taste — whenever a guest or seasonal batch goes on.

What your staff need to know

Scan the member’s pass. On weekday mornings, the batch brew price shows ready to give. The refill and the guest-roast preview are Club perks, listed under Club perks when you scan: nothing to redeem, just pour the refill and let them try what’s new. Send the message yourself when a new batch is ready.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed a batch brew this month.

Related

• Batch Brew Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?