How do I run a School's Out Club?

A School’s Out Club gives families a reason to come in during the school holidays, without turning your pub into a permanent discount. You build it in Your club, under What members get, and switch it on and off around each holiday.

Don’t use the Flat ongoing benefit for this: it never expires, so it would stay with members long after the holiday ends. Weekly & monthly offers, switched off afterwards, are the right fit.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The holiday kids’ lunch. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “a children’s lunch” in What they get, your club price in What they pay.
2. Under When it repeats, set Repeat every to 1 week and pick every day you serve lunch. Under How long they have, choose Custom… and 1 day.
3. The adult coffee. Press Add another standing offer, choose Same every time, then Buy + get: “a family lunch” in Buy, “a regular tea or coffee” in They get. Repeat weekly on the same days, Custom… 1 day. Press Save.
4. Once it’s saved, switch Weekly & monthly offers off in the menu until the holiday starts. Switch it on at the start (it turns both offers on together), and off again once term restarts.
5. The rainy-day pudding. On a wet day, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Make “a free kids’ dessert”, set an end date of the next day or two, and press Create and attach. Send it to your members.
6. Family table priority. Press Club perks in the menu, then Add a perk. Write a Heading such as “Bigger tables kept for busy holiday lunches”. Press Done, then Save.

What members get

A children’s lunch at club price and a free tea or coffee with a family lunch, through the whole holiday. A free pudding on wet days when you send it, and bigger tables kept for busy sessions.

What your staff need to know

Scan the member’s pass during the holiday: the lunch offers show ready to give on the days you’ve set. The rainy-day pudding only shows once you’ve sent it. Family table priority is a Club perk, listed under Club perks when you scan: nothing to redeem.

How you’ll know it’s working

Press Weekly & monthly offers in the menu, then Schedule 1 or Schedule 2 at the bottom of the page to see how many families used each offer through the holiday.

Related

• School’s Out Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?