How do I run a Preview Club?
Add Club perks in Your club for tomorrow's bake list, a limited bake pre-order and first access to holiday ranges, a one-off tasting sample sent from Broadcasts during a defined window, and a regular baker's note.
Last checked 10 October 2026
A Preview Club lets members see, taste or reserve the new thing before it hits Instagram. It’s mostly Club perks, with a claimable sample and a regular note, in Your club, under What members get.
Set it up
Section titled “Set it up”Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.
- Tomorrow’s bake list. Press Club perks in the menu, then Add a perk. Write a Heading such as “See the next day’s headline bakes before everyone else.” Press Done. Send tomorrow’s list from Broadcasts → Write something each evening.
- Limited-bake pre-order. Press Add a perk, with a Heading such as “Reserve small-run pastries, buns and celebration bakes early.” Under Call to action, choose Phone or Link. Press Done, then Save.
- New recipe sample. When you’re trialling something new, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Under Kind of offer, choose Free item, and write “a taste of a new recipe” under The free item. Set Until to the end of your preview window and press Create and attach, then choose Everyone under Who gets it.
- Holiday range first dibs. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Christmas, Easter and seasonal ranges, released to you first.” Press Done, then Save. Send a message from Broadcasts → Write something when each range is ready.
- Baker’s note. Whenever there’s something new, returning or particularly good, open Broadcasts → Write something, choose Just a message, and write it yourself.
What members get
Section titled “What members get”Tomorrow’s bake list, early access to reserve limited bakes, a free taste of anything new during its preview window, first dibs on seasonal ranges, and a short note from the baker when it matters.
What your staff need to know
Section titled “What your staff need to know”Most of this is Club perks, listed under Club perks when you scan — honour a pre-order or hold. The tasting sample is a real claimable offer: it shows ready to give while its window is open.
How you’ll know it’s working
Section titled “How you’ll know it’s working”Open Broadcasts, then the Sent tab, to see how many people each alert reached and, for the tasting sample, how many claimed it. Watch Members for growth.
Related
Section titled “Related”© Flub 2026 | What's new | useflub.com
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