How do I run a Martini Club?

A Martini Club makes one very good drink the centre of a very simple club.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly martini. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a house martini or alcohol-free equivalent”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
6. The house martini price. Press Flat ongoing benefit in the menu. Choose Set price, with “the classic house martini” in What they get and your price in What they pay. Press Save.
7. Martini of the month. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “this month’s members-only martini”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then Third and your day, so it lands mid-month. Custom… 30 days. Press Save.
8. Bar-seat priority. Press Club perks in the menu, then Add a perk, with a Heading such as “Priority for bar seats during martini hours”. Press Done.
9. A tasting night. Press Add a perk, with a Heading such as “Priority booking for vermouth, gin and martini tastings”, and a Link or Calendar call to action. Press Done, then Save.

What members get

A monthly martini, a permanent member price on the house martini, a changing members-only martini, priority for bar seats, and first booking on tastings. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly martini and this month’s special; the house price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. Seat priority and tastings are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Martini Club on our inspiration page
• Margarita Club
• Cocktail Club
• Which kind of offer should I use?