How do I run a Monday Club?

A Monday Club gives people a weekly reason to come in at the quietest start of the week. You build it from four cards in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. 20% off Mondays. Press Flat ongoing benefit in the menu. Choose % off, type 20 in Percentage and “your food bill” in On.
2. Under When it can be used, press Add limits. Under Days it can be used, leave only Monday ticked. Set From and Until to your club hours, press Save limits, then Save.
3. A snack with the first drink. Press Weekly & monthly offers in the menu. Choose Same every time, then Buy + get: “a drink” in Buy and “a house snack” in They get.
4. Under When it repeats, set Repeat every to 1 week, and make M the only day picked under Repeat on. Under How long they have, choose Custom… and 1 day.
5. A members-only Monday special. Press Add another standing offer, choose Mix it up and set it to repeat every week on M. Use Add offer for each dish or drink, up to eight. Make each a Set price, with Custom… and 1 day under How long they have. Press Save.
6. Monday table priority. Press Club perks in the menu, then Add a perk. Write a Heading such as “Monday tables kept for members”. Under Call to action, choose Phone or Link so members can book. Press Done, then Save.

What members get

20% off food on every Monday visit, a free snack with a drink once each Monday, a different members-only special each week, and first call on Monday tables. Each offer shows the hours it works.

For an occasional members’ night, open Broadcasts → Write something and send everyone a message. Attach an offer if you like.

What your staff need to know

Scan the member’s pass. On Mondays, the offers show ready to give. On other days they sit under Not today. Table priority is a Club perk, so there’s nothing to redeem. It’s listed under Club perks when you scan: keep a few good tables back on Mondays for members who ask.

How you’ll know it’s working

Once members start using them, each card on What members get shows how many claimed it this month. Open a card and press See how this is doing for more.

Related

• Monday Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?