How do I run a Champagne Club?

A Champagne Club makes fizz feel less like an anniversary and more like a very good habit.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly glass. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a glass of Champagne or premium sparkling wine”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. The house Champagne price. Press Flat ongoing benefit in the menu. Choose Set price, with “a glass of house Champagne” in What they get and your price in What they pay. Press Save.
7. A bottle upgrade. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price, with “an upgrade to a bottle from our list” and your price. Tick every day you open under When it repeats, and Custom… 1 day. Press Save.
8. New cuvée first taste. Press Club perks in the menu, then Add a perk, with a Heading such as “First notice of new and limited cuvées”. Press Done. Send the actual news from Broadcasts → Write something when it lands.
9. Champagne event priority. Press Add a perk, with a Heading such as “Early booking for tastings, dinners and producer evenings”, and a Calendar or Link call to action. Press Done, then Save.

What members get

A monthly glass, a permanent member price on house Champagne, a fixed price to upgrade to a bottle, plus first word on new cuvées and events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly glass and any bottle upgrade; the house price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. New cuvée alerts and event priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Champagne Club on our inspiration page

• Which kind of offer should I use?