How do I run a Oyster Club?

An Oyster Club makes oysters and a drink feel like a little ritual, not a special-occasion production.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly oyster half-dozen. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a half-dozen house oysters”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
6. The oyster hour price. Press Flat ongoing benefit in the menu. Choose Set price, with “oysters during oyster hour” in What they get and your price in What they pay. Under When it can be used, press Add limits and set your oyster-hour days and times. Press Save limits, then Save.
7. House fizz. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price, with “a glass of house fizz or an alcohol-free pairing” and your price. Tick every day you open under When it repeats, and Custom… 1 day. Press Save.
8. New bed first taste. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear first when oysters from a new bed arrive”. Press Done. Send the actual news from Broadcasts → Write something.
9. Shucking event priority. Press Add a perk, with a Heading such as “Early access to oyster tastings and shucking events”, and a Calendar or Link call to action. Press Done, then Save.

What members get

A half-dozen oysters each month, an oyster-hour price, a glass of house fizz at their price every day, first word on new beds, and early booking on tastings. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly half-dozen and the fizz; the oyster-hour price only shows in that window. If payment hasn’t gone through, you’ll see Membership paused. New-bed alerts and event priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Oyster Club on our inspiration page

• Which kind of offer should I use?