How do I run a Local Legends Club?

A neighbourhood café can become part of somebody’s week surprisingly quickly. A Local Legends Club gives regulars a few dependable reasons to make it theirs. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The coffee and cake combo. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “any regular hot drink with a slice of cake”. Press Save.
2. The local lunch special. Press Weekly & monthly offers in the menu. Choose Mix it up, set it to repeat weekly, and use Add offer for a rotating weekday lunch dish, each a Set price with Custom… and 1 day under How long they have. Press Save.
3. The rainy day upgrade. Press Club perks in the menu, then Add a perk. Write a Heading such as “Free size upgrade on hot drinks when the weather turns miserable”. Leave Call to action as None. Press Done.
4. Community table invites. Press Add a perk again, with a Heading such as “First notice of tastings, workshops and local events”. Press Done, then Save.

What members get

A fixed price on coffee and cake every visit, a different lunch special each week, a bigger drink for the same price when it’s raining, and first word on anything happening in the café.

What your staff need to know

Scan the pass: the coffee-and-cake combo and the current lunch special show ready to give. The rainy day upgrade and community invites are Club perks, listed under Club perks when you scan: use your own judgement on the weather.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed the combo this month.

Related

• Local Legends Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?