How do I run a Brunch Club?

A Brunch Club turns the weekend table into part of the routine, not a once-a-month treat. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Brunch and coffee at one price. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a selected brunch dish and a regular coffee”. In What they pay, enter your club price.
2. Under When it can be used, press Add limits. Under Days it can be used, choose Weekends. Set From and Until to your brunch hours, press Save limits, then Save.
3. The weekend mimosa. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “a selected mimosa, spritz or alcohol-free alternative” in What they get, and your member price in What they pay.
4. Under When it repeats, set Repeat every to 1 week, and tick only Saturday and Sunday under Repeat on. Under How long they have, choose Custom… and 1 day. Press Save.
5. The brunch table. Press Club perks in the menu, then Add a perk. Write a Heading such as “Early access to weekend brunch tables”. Under Call to action, choose Phone or Link so members can book. Press Done, then Save.
6. The late-brunch pudding. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price: “a rotating sweet brunch extra” and your price. Repeat weekly on Saturday and Sunday. Under Add limits, set From to early afternoon and Until your close, and under How long they have, choose Custom… and 1 day. Press Save.

What members get

Brunch and a coffee at the club price every weekend visit, a member-priced mimosa or spritz alongside it, a sweet extra in the afternoon, and earlier access to the tables that fill up fastest.

What your staff need to know

Scan the member’s pass. During your brunch hours on Saturday and Sunday, the offers show ready to give; the pudding appears from early afternoon. Table access is a Club perk, listed under Club perks when you scan: nothing to redeem, just hold a table back when someone asks.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed brunch this month, and the Weekly & monthly offers card shows the mimosa and pudding separately.

Related

• Brunch Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?