How do I run a Local Membership?

A small monthly fee can turn a café from somewhere people like into somewhere they default to.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The daily coffee price. In What members get, press Flat ongoing benefit. Choose Set price, with “a regular hot drink” in What they get and your price in What they pay. Press Save.
6. The monthly cake. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “a slice of cake”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days.
7. A lunch upgrade. Press Add another standing offer, choose Same every time, then Free item, with “a free side, soup or drink upgrade with your lunch”. Tick every day you open under When it repeats, and under When it can be used, press Add limits to your lunch hours. Custom… 1 day. Press Save.
8. Local events first dibs. Press Club perks in the menu, then Add a perk, with a Heading such as “Early booking for café events and workshops”. Press Done, then Save. Send the actual invite from Broadcasts → Write something.
9. A bring-a-neighbour day. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Free item, with “a coffee for a neighbour, at your member price”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 1 day. Press Save.

What members get

A member price on their regular hot drink every visit, a slice of cake each month, a free lunch upgrade at lunchtime, first word on local events, and one neighbour-priced coffee a month. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

The coffee price applies every visit — scan the member’s pass to see it, along with the cake, lunch upgrade and any neighbour coffee when due. If payment hasn’t gone through, you’ll see Membership paused. Local event alerts are a Club perk, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Local Membership on our inspiration page
• Coffee Club
• Which kind of offer should I use?