How do I run an Opening Club?

Turn the people curious enough to join before you’ve even opened into members who feel like they were there from day one.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. A first-week welcome drink. In Your club, under What members get, press Welcome perk. Choose Free item, and write “a house drink” as the item.
2. On a computer, under How long they have, choose Custom… and 7, so it’s ready across your whole opening week. Press Save.
3. Soft-launch table access. Press Club perks in the menu, then Add a perk. Write a Heading such as “First access to our soft-opening tables”. Under Call to action, choose Phone or Link, write a Button label, then press Done.
4. The opening menu preview. Press Add a perk again, with a Heading such as “See the opening menu before we launch”. Under Call to action, choose Link to the menu, then press Done.
5. Founding-event invites. Press Add a perk once more, with a Heading such as “Priority invites to our launch nights and tastings”. Under Call to action, choose Calendar, then press Done, then Save.

What members get

A free house drink in their first week, first access to soft-opening tables, an early look at the menu, and priority invites to launch nights and tastings.

What your staff need to know

Scan a new member’s pass in their first week and the welcome drink shows ready to give, once, then it’s gone. The other three are Club perks, listed under Club perks when you scan: nothing to redeem, just honour the early access and invites.

How you’ll know it’s working

The Welcome perk card on What members get shows how many new members have claimed it since you opened.

Related

• Opening Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?