How do I see how my message did?

Open Broadcasts, press Sent, then press the message. Its report shows who it reached, what they did, and, if it carried an offer, whether the offer worked.

Steps

1. Open Broadcasts from the top menu.
2. Press the Sent tab. Each message shows its wording, when it went and how (push, email or text), with three figures: Delivered (it reads Sent to until the providers have reported back), Clicked and Offer used. A dash means there isn’t one: no offer on it, or no email to click. Show more brings up older sends.
3. Press a message to open its report. Numbers keep growing for 7 days after a send, so a recent one says “so far”.

What the report shows

Did it reach them has a row for each channel you used: how many were sent, delivered, bounced or failed, and, for email, Marked as spam and Unsubscribed. Delivered shows a dash until the email provider has reported back. Unsubscribed means they opted out of your marketing email within a week of the send, so people who marked it as spam are counted as spam only. On a phone, this folds away, and opens by itself if something went wrong.

What they did shows three figures. On a phone, Open rate reads Opened, and Opened their club page reads Club page.

• Open rate: how many opened the email. Some email services open emails automatically, before anyone reads them, so we leave out opens in the first minute after delivery, unless the member also pressed a link later. The small line beneath shows the figure with those included, such as “80% including auto-opens”, and Why? explains it. The real number is somewhere between the two, and it may look low if many of your members use Gmail. Below 20 delivered, you’ll see a count, such as “2 of 18”.
• Clicked: members who pressed a link in your message. The unsubscribe link and the Flub link at the bottom don’t count.
• Opened their club page: members who opened it within 7 days.

Push and text don’t report opens or clicks.

Did it work appears when you attached an offer:

• On their pass: members who got their own copy from this send.
• Came in: members the send reached who came in within 7 days. A visit counts for the most recent thing you sent them only. This shows what happened after a send, not what it caused: some would have come in anyway.
• Used: copies used on a pass, from this send.

A deal given without anyone using it on their pass won’t show as used. If your team handed over the offer without it being used on a pass, it won’t appear here.

Also sent on links to other sends of the same offer.

Only messages you wrote yourself are here. Anything that sends itself is reported from How it’s going.

Related

• How do I send something to my members?
• How do I see how an offer is doing?
• How do I see every offer I’ve made, and send one again?