How do I run a Birthday Club?

A Birthday Club turns the one date every member has into a reason to book with you. Build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Birthday dessert and fizz. Press Birthday reward in the menu. Choose Free item, and write “a dessert, and a glass of fizz or an alcohol-free alternative” as the item.
2. Under When it arrives, choose On the day or 1 week before, so it’s ready when they book. On a computer, under How long they have, give it a few days either side. Press Save.
3. Celebration table priority. Press Club perks in the menu, then Add a perk. Write a Heading such as “Ask for a bigger table for your birthday booking”. Press Done.
4. Cake service. Press Add a perk again, with a Heading such as “Bring your own cake — we’ll plate and serve it”. Press Done, then Save.

What members get

A dessert and a glass of fizz on their birthday, a bigger table if they ask, and cake plated and served if they bring one. Members are asked for their birthday after they join. To ask on the join form instead, set Birthday to At sign-up under Settings, then What you ask members.

What your staff need to know

Scan the member’s pass around their birthday and the reward shows ready to give. Table priority and cake service are Club perks, listed under Club perks when you scan: nothing is redeemed, just ask if it’s a birthday booking.

How you’ll know it’s working

The Birthday reward card on What members get shows how many members claimed it this month. Open the card and press See how this is doing for more.

Related

• Birthday Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?