How do I run a Breakfast Club?

A Breakfast Club turns stopping for breakfast into part of the working week, for commuters and locals passing your door. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Breakfast and coffee at one price. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write something like “any breakfast from the club menu, with a regular coffee”. In What they pay, enter the club price.
2. Under When it can be used, press Add limits. Tick the days you serve breakfast, and set From and Until to your breakfast hours. Press Save limits, then Save.
3. The Friday pastry. Press Weekly & monthly offers in the menu. Choose Same every time, then Free item, with “a pastry with your club breakfast”.
4. Under When it repeats, set Repeat every to 1 week and make F the only day picked. Under How long they have, choose Custom… and 1 day. Add Friday breakfast-hours limits too, then press Save.
5. The before-nine upgrade. Press Club perks in the menu, then Add a perk. Write a Heading such as “Free size upgrade on any coffee before 9am”. Press Done.
6. The breakfast table. Press Add a perk again, with a Heading such as “Quick breakfast tables kept for members”. Press Done, then Save.

What members get

Breakfast and a coffee at the club price on every breakfast visit, a free pastry with it on Fridays, a bigger coffee for the same price before 9am, and a table that’s quick to grab. The offers show the hours they work.

What your staff need to know

Scan the member’s pass. In breakfast hours, the breakfast offer shows ready to give, and on Fridays the pastry too. The upgrade and the tables are Club perks, listed under Club perks when you scan. Nothing is redeemed: upgrade any member’s coffee before 9, and keep a couple of small tables free in the rush.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed breakfast this month. Watch it grow week by week.

Related

• Breakfast Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?