How do I run a Cake Club?

A Cake Club gives the people who always choose cake a proper reason to keep doing it. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Cake + coffee price. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a slice of cake and a regular hot drink”. In What they pay, enter your club price, then press Save.
2. Celebration cake priority. Press Club perks in the menu, then Add a perk. Write a Heading such as “Earlier access to popular collection dates for whole cakes.” Under Call to action, choose Phone or Link so members can book. Press Done.
3. New slice preview. Press Add a perk, with a Heading such as “Hear about a new cake before it reaches the counter.” Press Done, then Save. Send a message from Broadcasts → Write something whenever a new slice is ready.
4. Sunday cake box. Press Weekly & monthly offers in the menu, then Add another standing offer. Choose Same every time, then Set price, with “a take-home box of mixed slices” in What they get and your price in What they pay. Under When it repeats, make the last S the only day picked (that’s Sunday). Under How long they have, choose Custom… and 1 day, then press Save.

What members get

Cake and a coffee at the club price on every visit, priority on busy celebration-cake dates, first word on new slices, and a take-home box each Sunday.

What your staff need to know

Scan the member’s pass. The cake-and-coffee offer and the Sunday box show ready to give when they apply. Priority and previews are Club perks, listed under Club perks when you scan — nothing to redeem, just honour the booking or the heads-up.

How you’ll know it’s working

The Flat ongoing benefit and Weekly & monthly offers cards on What members get each show how many members claimed them this month.

Related

• Cake Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?