How do I run an Easter Club?

Easter is a short seasonal window, so switch these offers on for the run-up and the weekend itself, and off again once it’s past.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Easter brunch, with a kids’ treat. In Your club, under What members get, press Weekly & monthly offers. Choose Same every time, then Set price. In What they get, write “a fixed-price Easter brunch, with a small chocolate or baked treat for children”. Under When it repeats, set Repeat every to 1 week and tick Friday, Saturday, Sunday and Monday. Under How long they have, choose Custom… and 1 day.
2. The hot-cross-bun mornings. Press Add another standing offer. Choose Same every time, then Free item, “a hot cross bun or seasonal bake with a morning hot drink”. Repeat every week on the mornings you want to run it through the weeks before Easter, with Custom… and 1 day. Press Save.
3. Keep the brunch to the weekend. Leave the Weekly & monthly offers switch on, so the hot cross bun mornings run. Press Weekly & monthly offers in the menu, then Schedule 1 at the bottom of the page to open the brunch’s own page, and switch it off at the top. Switch it on there for the Easter weekend, and off again after.
4. Family table priority. Press Club perks in the menu, then Add a perk, with a Heading such as “Earlier access to our bigger tables over the Easter weekend”. Press Done, then Save.

What members get

The Easter brunch and kids’ treat across the long weekend, a hot cross bun with their morning coffee in the run-up, and earlier access to bigger tables for the family.

What your staff need to know

Both standing offers show ready to give on the days you’ve picked. Table priority is a Club perk with nothing to redeem: hold a bigger table when a family asks.

How you’ll know it’s working

The Weekly & monthly offers card shows how many of its offers were claimed this month. Turn its switch off once Easter’s past — see How do I add, change or turn off an offer?

Related

• Easter Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?