How do I run a Midweek Club?

A Midweek Club gives people a reason to book Tuesday to Thursday instead of only at the weekend. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The midweek menu. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a two-course midweek menu”. In What they pay, enter your club price.
2. Under When it can be used, press Add limits. Under Days it can be used, choose Pick your own and tick Tuesday, Wednesday and Thursday. Set From and Until to your evening service, press Save limits, then Save.
3. The house wine. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price: “the house red, white or rosé” in What they get, and your member price in What they pay.
4. Under When it repeats, set Repeat every to 1 week and tick Tuesday, Wednesday and Thursday. Add your evening limits, and under How long they have, choose Custom… and 1 day.
5. The midweek pudding. Press Add another standing offer, choose Same every time, then Buy + get: “a main course” in Buy and “a dessert” in They get. Repeat weekly on the same midweek days, with Custom… and 1 day under How long they have. Press Save.
6. Wednesday table priority. Press Club perks in the menu, then Add a perk. Write a Heading such as “A block of Wednesday tables kept for members”. Press Done, then Save.

What members get

A two-course midweek menu at the club price, a member price on the house wine alongside it, a free dessert with a main course, and easier Wednesday tables.

What your staff need to know

Scan the member’s pass. Tuesday to Thursday evenings, the menu and the house wine show ready to give, and the dessert with any main. Wednesday table priority is a Club perk, listed under Club perks when you scan: nothing to redeem, just hold a table back.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed the midweek menu this month, and the Weekly & monthly offers card shows the wine and pudding separately.

Related

• Midweek Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?