How do I run a Beer Club?

A Beer Club gives curious drinkers first crack at what’s just gone on the board — no target to hit, just good beer.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly tasting flight. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a tasting flight”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. The core pint price. Press Flat ongoing benefit in the menu. Choose Set price, with “your core draught pint” in What they get and your price in What they pay. Press Save.
7. A member price on takeaway cans. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price, with “a takeaway can or bottle” and your price. Tick every day you open under When it repeats, and Custom… 1 day under How long they have. Press Save.
8. First pour on guest beers. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear first when a limited guest beer goes on”. Press Done. When a new keg’s ready, send the news from Broadcasts → Write something as Just a message.
9. Tap event priority. Press Add a perk, with a Heading such as “Early access to tap takeovers and brewer events”, and a Calendar or Link call to action. Press Done, then Save.

What members get

A monthly tasting flight, a permanent member price on your core pint and on takeaway cans, plus first word on new kegs and tap events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass: the flight and the can price show ready to give when due; the core pint price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. First pour and tap priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Beer Club on our inspiration page
• Taproom Club
• Which kind of offer should I use?