How do I run a Taproom Club?

A Taproom Club brings the people who care about the brewery closer to releases, brewers and the taproom itself.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly tasting flight. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a house flight”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Custom… 30 days. Press Save.
6. The core pint price. Press Flat ongoing benefit in the menu. Choose Set price, with “your core beer” in What they get and your price in What they pay. Press Save.
7. New keg first pour. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear first when a new or limited keg is tapped”. Press Done, then Save. Send the actual news from Broadcasts → Write something.
8. A growler fill price. Open Weekly & monthly offers in the menu again, then press Add another standing offer, choose Same every time, then Set price, with “a growler fill” and your price. Tick every day you open under When it repeats, and Custom… 1 day. Press Save.
9. Brewery tour priority. Open Club perks in the menu again, then press Add a perk, with a Heading such as “Early access to tours, brewer talks and release events”, and a Calendar or Link call to action. Press Done, then Save.

What members get

A monthly tasting flight, a permanent member price on your core beer, a fixed price on a growler fill every day, first word on new kegs, and priority for tours and release events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly flight and the growler fill; the core pint price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. Keg alerts and tour priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Taproom Club on our inspiration page
• Beer Club
• Taproom Membership
• Which kind of offer should I use?