How do I run a Matchday Club?

Sport already creates belonging; the pub just needs to give it somewhere to live. Build a Matchday Club in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Matchday pint. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write your selected draught drink. In What they pay, enter your member price. Fixtures move around week to week, so leave the day limits off — it’s usable every visit. Press Save.
2. Pie + pint. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price, with “a pie or bar snack and a drink” in What they get. Under When it repeats, set Repeat every to 1 week and pick every day you’re open, with Custom… and 1 day under How long they have. Switch Weekly & monthly offers on for match days and off between them, so it’s a genuine matchday-only bundle. Press Save.
3. Big-screen seat release. Press Club perks in the menu, then Add a perk. Write a Heading such as “Good-view tables released to members before general booking”. Under Call to action, choose Phone or Link. Press Done.
4. Half-time snack table. Add another perk with a Heading such as “Pre-order bar snacks ready for half-time”. Under Call to action, choose Link or Phone, pointing to your own ordering page or number. Press Done, then Save.

What members get

Their draught pint at member price on every visit, a pie-and-pint bundle when it’s switched on for a match, first look at good-view tables, and an easy way to pre-order half-time snacks.

What your staff need to know

Scan the pass: the pint shows ready every time, and the pie-and-pint bundle only while the Weekly & monthly offers card is switched on. Table release and half-time pre-order are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

The Flat ongoing benefit card shows how many members claimed their pint this month. Open the bundle’s card and press See how this is doing for how many used it on a given match.

Related

• Matchday Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?