How do I run a Pub Locals Club?

A Pub Locals Club makes the pub feel like it belongs to the people around it, without anyone collecting anything or hitting a visit target. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The locals’ pint. Press Flat ongoing benefit in the menu. Choose Set price or % off on “one house draught drink”. Press Save.
2. The neighbourhood supper. Press Weekly & monthly offers in the menu. Choose Same every time, then Set price, with “a midweek pub supper” in What they get. Repeat every 1 week on your chosen weekday, and use Custom… and 1 day under How long they have. Press Save.
3. Sunday roast first dibs. Press Club perks in the menu, then Add a perk. Write a Heading such as “Earlier access to our Sunday lunch tables”. Press Done.
4. Local events first. Press Add a perk again, with a Heading such as “Hear first about quizzes, live music and community nights”. Press Done, then Save.

What members get

A member price on one pint every visit, a fixed-price supper once a week, earlier access to Sunday lunch tables, and first word on what’s on.

What your staff need to know

Scan the pass: the locals’ pint shows ready every visit, and the supper offer shows on the day it lands. Sunday roast access and local events are Club perks, listed under Club perks when you scan: take the earlier booking and keep them in the loop.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed the locals’ pint this month.

Related

• Pub Locals Club on our inspiration page
• Which kind of offer should I use?
• How do I add, change or turn off an offer?