How do I run a Butcher's Cut Club?

A Butcher’s Cut Club gives serious steak guests the cuts that don’t always make the printed menu.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly butcher’s cut. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “an off-menu butcher’s cut, with a glass of house red or a soft alternative”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. A cut preview. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear what the butcher’s cut is before we tell anyone else”. Press Done. Send the actual reveal from Broadcasts → Write something when it’s ready.
7. Chef table priority. Press Add a perk, with a Heading such as “Early access to chef-led dinners and steak tastings”, and a Link or Calendar call to action. Press Done, then Save.
8. A member price on premium sides. Press Flat ongoing benefit in the menu. Choose Set price, with “a premium side” in What they get and your price in What they pay. Press Save.

What members get

A monthly off-menu cut with a drink included, a permanent member price on premium sides, and first word on the cut and on chef-led events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly cut; the side price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. Cut previews and table priority are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Butcher’s Cut Club on our inspiration page

• Which kind of offer should I use?