How do I run a Season Ticket Club?

A Season Ticket Club gives your regulars on matchday something worth turning up for, before and after the whistle. Build it in Your club, under What members get, and keep the join link inside your season-ticket crowd.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Keep it to season ticket holders. Share your join link or QR code where they’ll actually see it — the matchday programme, the turnstile, a season-ticket renewal email — rather than posting it publicly. If you already run a general club, use Start another club to keep this one separate.
2. The season-ticket pint. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “one house draught pint”. In What they pay, enter your member price. Fixtures move around week to week, so leave the day limits off — it’s usable every visit. Press Save.
3. Pre-match table access. Press Club perks in the menu, then Add a perk. Write a Heading such as “Tables kept for members before kick-off”, and add “Show your season ticket with your pass” to the Line. Under Call to action, choose Phone or Link so members can book. Press Done, then Save.
4. Derby day extra. A day or two before a derby, open Broadcasts → Write something, choose Something to claim, then Pick or make an offer → Make a new offer. Make it a free snack or soft drink for everyone, with an end date of derby day itself, and press Create and attach.
5. Fixture-change alerts. Open Club perks in the menu again, then add another perk promising it, with a Heading such as “We’ll message you if kick-off changes”. Press Done, then Save. When a fixture actually moves, open Broadcasts → Write something and choose Just a message.

What members get

Their house draught pint at member price on every visit, priority booking before home fixtures, a derby-day treat when one’s sent, and a message the moment a kick-off time changes.

What your staff need to know

Scan the pass: the pint shows ready to give every time, and the derby offer only around the date it was sent. Table priority and the alerts promise are Club perks, listed under Club perks when you scan — ask to see the season ticket alongside the pass.

How you’ll know it’s working

The Flat ongoing benefit card shows how many members claimed their pint this month. Check Broadcasts → Sent to see how many each derby offer was sent to and how many used it.

Related

• Season Ticket Club on our inspiration page
• Which kind of offer should I use?
• How do I add another club?