How do I run a Last Orders Club?

A Last Orders Club gives your regulars a reason to stay for one more, and gives you a name for the trade that happens right before you close. You build it in Your club, under What members get.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. The final-hour pour. Press Flat ongoing benefit in the menu. Choose Set price. In What they get, write “a rotating beer, wine or house serve, your choice each week”. In What they pay, enter your member price.
2. Under When it can be used, press Add limits. Set From to the start of your final trading hour and Until your close, press Save limits, then Save.
3. The late snack. Press Weekly & monthly offers in the menu. Choose Same every time, then Buy + get: “a club drink” in Buy and “a small snack” in They get.
4. Under When it repeats, set Repeat every to 1 week and tick every day you open. Add your final-hour limits, and under How long they have, choose Custom… and 1 day.
5. The nightcap special. Press Add another standing offer, choose Mix it up, and use Add offer for each nightcap you want to rotate through, each a Set price. Repeat weekly on the days you want it, with the same final-hour limits and Custom… 1 day under How long they have. Press Save.
6. Free-seat alerts. Press Club perks in the menu, then Add a perk. Write a Heading such as “We’ll tell you when a seat’s free in the final hour”. Press Done, then Save. When a few seats open up, open Broadcasts → Write something to send it.

What members get

A member price on that night’s final-hour pour, a free snack with a late drink, a rotating nightcap special, and a message when a seat opens up right before close.

What your staff need to know

Scan the member’s pass. In your final trading hour, the pour and the snack show ready to give, and the nightcap special on the days you’ve scheduled it. Seat alerts are a Club perk with nothing to redeem: send the message yourself when a stool or table clears.

How you’ll know it’s working

The Flat ongoing benefit card on What members get shows how many members claimed a final-hour drink this month, and the Weekly & monthly offers card shows the snack and nightcap separately.

Related

• Last Orders Club on our inspiration page
• Which kind of offer should I use?
• How do I send something to my members?