How do I run an Anniversary Club?

Anniversaries are personal dates, and Flub’s own Personal occasions card is still Coming soon — so there’s no join-form field to trigger this automatically. Build it as three Club perks instead, given whenever a member lets you know.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Fizz and a dessert to share. In Your club, under What members get, press Club perks, then Add a perk. Write a Heading such as “Tell us it’s your anniversary and we’ll bring a glass of fizz and a dessert to share”. Press Done.
2. A favourite-table request. Press Add a perk again. Write a Heading such as “Ask for your favourite table when you book”. Under Call to action, choose Phone or Link, write a Button label, then press Done.
3. A note or a treat to take home. Press Add a perk once more, with a Heading such as “A handwritten card or a small treat to take home”. Press Done, then Save.

What members get

On their anniversary, a glass of fizz and a dessert to share, a favourite table if you can manage it, and a note or treat to take home — as long as they tell you when they book or arrive.

What your staff need to know

Club perks show under Club perks when you scan a member’s pass, but nothing is redeemed: ask if it’s their anniversary, then bring the fizz, seat them where you can, and send them off with the note or treat.

How you’ll know it’s working

There’s no counter on a Club perk, so this one lives with your team rather than a card on the dashboard. Ask staff how often members mention it, and watch whether anniversary bookings pick up.

Related

• Anniversary Club on our inspiration page
• Which kind of offer should I use?
• What happens when a member uses their pass at the counter?