How do I run a Bottle Club?

A Bottle Club makes the interesting bottles easier to discover: a monthly credit, a cellar price, and first word on the rare stuff.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly bottle credit. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a bottle credit towards our cellar list”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. The cellar price. Press Flat ongoing benefit in the menu. Choose Set price, with “a bottle from our cellar list, to drink in or take away” in What they get and your price in What they pay. Press Save.
7. Rare bottle first dibs. Press Club perks in the menu, then Add a perk, with a Heading such as “Hear first about small allocations and rare bottles”. Press Done. Send the actual news from Broadcasts → Write something when an allocation lands.
8. A corkage perk. Press Add a perk, with a Heading such as “No corkage on selected member nights”. Press Done.
9. Producer night priority. Press Add a perk, with a Heading such as “Book winemaker dinners and tastings first”, and a Link or Calendar call to action. Press Done, then Save.

What members get

A monthly bottle credit, a permanent member price on cellar bottles, no corkage on selected nights, and first word on rare allocations and producer events. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the bottle credit and cellar price. If payment hasn’t gone through, you’ll see Membership paused. Corkage, first dibs and producer priority are Club perks, listed under Club perks when you scan: nothing to redeem, just honour them.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Bottle Club on our inspiration page
• Wine Club
• Which kind of offer should I use?