How do I run a Chocolate Club?

A Chocolate Club brings chocolate obsessives closer to new bars, bonbons and seasonal creations.

Set it up

Anything the menu marks Off shows Switched off when you open it: press Switch on and set it up (on a phone, + Add more lists them). Changes wait for Save in the bar at the bottom of the page, or at the top right of an offer’s full-screen editor on a phone.

1. Open Your club, then Settings, then How people join.
2. Under Free or paid, choose Paid membership, then press Switch to paid.
3. Under How do members pay?, choose Just monthly. Pick your fee under What’s the monthly fee?, or press Something else to type your own. Choose whether Do new members get a free trial?, then press Save price.
4. Connect Stripe on the same page, so members can pay you. See How do I launch my club?
5. The monthly chocolate box. In What members get, press Weekly & monthly offers. Choose Same every time, then Free item, with “a curated chocolate selection”. Under When it repeats, set Repeat every to 1 month, choose Specific weekday, then First and your day. Under How long they have, choose Custom… and 30 days. Press Save.
6. The hot chocolate price. Press Flat ongoing benefit in the menu. Choose Set price, with “a house hot chocolate” in What they get and your price in What they pay. Press Save.
7. A new collection preview. Press Club perks in the menu, then Add a perk, with a Heading such as “Early access to seasonal and limited ranges”. Press Done. Send the actual preview from Broadcasts → Write something when it’s ready.
8. A tasting invitation. Press Add a perk, with a Heading such as “Priority access to chocolate tastings and maker sessions”, and a Link or Calendar call to action. Press Done.
9. A gift-box upgrade. Press Add a perk, with a Heading such as “A free packaging upgrade on gift boxes”. Press Done, then Save.

What members get

A monthly chocolate box, a permanent member price on hot chocolate, early word on new ranges and tastings, and a free upgrade on gift boxes. If your club already has members, they stay in, free, with everything they get today. The fee is for people who join from now on.

What your staff need to know

Scan the member’s pass for the monthly box; the hot chocolate price applies every visit. If payment hasn’t gone through, you’ll see Membership paused. Previews, tastings and the gift-box upgrade are Club perks, listed under Club perks when you scan.

How you’ll know it’s working

A paid club’s Paid members page, under How it’s going, shows what’s coming in. Members shows each person’s Membership status.

Related

• Chocolate Club on our inspiration page

• Which kind of offer should I use?